Semiotics of Two Honda Motorscooters

Here are some more circa 2000 commercial images from Japan. There’s not much difference between Eastern and Western cultures in the way they fabricate mythological/ideological messages via semiotic techniques. But there are cultural idiosyncrasies as well, which feed easily into a global mythological context. 50 cc “naked” Zoomer […]

Glimpses at Signs

In the era of the Internet and social media, an awareness of semiotics, also known as the “study of signs,” is useful to have. This article considers some elementary but illuminating ideas in the field. What are signs and how do they convey meaning? What is the message […]