Author Archives

Michael Guest

Writer, reviewer, editor, blogger on humanities, books and ideas. Former university lecturer and professor.

Semiotics of Two Honda Motorscooters

Here are some more circa 2000 commercial images from Japan. There’s not much difference between Eastern and Western cultures in the way they fabricate mythological/ideological messages via semiotic techniques. But there are cultural idiosyncrasies as well, which feed easily into a global mythological context. 50 cc “naked” Zoomer […]